-- One of the Middle East's Favorite Categories Receives a One-of-a-kind Preparation with the All-In Hawaiian Burger, the All-In Texas Burger and, uniquely crafted for the Middle East, the All-In Smoky Cheese Burger.
JEDDAH, Kingdom of Saudi Arabia, Nov. 9, 2014 /PRNewswire/ -- In the largest international consumer research project in its history, Applebee's ® polled over 2000 diners about their favorite foods, and throughout the Middle East, the response was very clear: guests love their burgers. And in addition to Applebee's 30 year heritage of being a perfect destination for casual dining; it has also been creating great burgers, serving them to delighted guests here in the region since 2000.
And beginning in November, in addition to its regular menu of guest favorites including steaks, salads, appetizers and more, the 15 Applebee's restaurants in Saudi Arabia will introduce an innovatively delicious take on the classic burger, aptly named the "All-In Burger." This new burger line features Applebee's traditional burger with a twist: Instead of simply piling toppings on the burger, the ingredients are individually sautéed and "seared" into the burger meat, infusing their flavors throughout the burger.
The experience will be new from top to bottom, as the "All-In Burgers" are all served on a toasted sweet brioche bun, crafted specifically for the new burgers, which provides a rich and savory complement to the specially selected ingredients resting inside.
The three varieties of "All-In Burgers" are:
The "All-In" Smoky Cheese Burger was developed for and is now exclusively available for Applebee's guests in the Middle East.
"At Applebee's, we built our reputation on making great, craveable, delicious burgers, but we're always looking to surprise and delight our guests," said Michael Futris, International Chef, Applebee's. "Our new innovative 'All-In' Burgers take the delicious toppings guests love and incorporate them right into the beef patty, so that every juicy bite is filled with flavor. And we're delighted to introduce an "All-in" Smoky Cheese Burger that our guests in the Middle East will love—and be the first to enjoy!"
"All-In" burgers are available for a limited time only in all Applebee's across Saudi Arabia, all operated by the country's franchisee, TARFEEH.
The Applebee's Brand
Applebee's is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and two U.S. territories. In the Middle East, Applebee's operates restaurants in Jordan, Kuwait, Qatar, Saudi Arabia, and the United Arab Emirates. Based in Kansas City, Missouri, Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's® restaurants are franchised or operated by DineEquity's wholly-owned subsidiary, Applebee's International, Inc. and its affiliates.